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How do you create a great video that effectively targets other network marketers? How do you put your content together? How do you structure it? That’s a question I get a lot, and so I thought I’d address the topic briefly in this article.

First of all, as a network marketer, your task is to solve problems. Therefore, in the vast majority of your videos you need to be doing just that: solving problems related to network marketing. Which means you’ve got to determine what it is that your target market needs, what its struggles are…and then provide it with the answers. Which again means you’ve got to always be educating and adding value to yourself, always keeping your eyes and ears open to new ideas, tips and training that can benefit your peers.

That being said, here is the 5-step formula I always follow when creating a “problem-solving” video:

1.) Establish credibility. Briefly introduce yourself. Who are you and why should anyone listen to you? Are you “a network marketing trainer”? A “professional Internet entrepreneur”? A “top producer” with your company? You MUST present yourself as a leader — others will see you as you see yourself…nothing more, nothing less.

2. ) Introduce “the problem“. This must be something specific. The problem could be the struggle to generate leads, it could be time management issues, challenges facing those marketing on a shoe-string budget, or a variety of other topics. But again, be very specific and don’t try to cover too much ground in a single video.

Also, it is crucial that you let your viewer know you are actually going to solve this problem for them, that by the end of the video they won’t be frustrated anymore; they will know what to do to next. See, you’ve got to give them a compelling reason to sit through your entire video…even if it is only a few minutes long. People have short attention spans. So use a “hook” early on to make sure they stay with you till the end.

3.) Briefly discuss the problem. Show that you can relate; mention how you used to struggle with the same problem, that you know what it feels like. Your prospect must believe you are on their side, that you have their best interest at heart and aren’t just out to ’sell’ them.

4.) Solve the problem. Give lots of value here. Share what is working for you. Share enough to help the person and point them in the right direction, but don’t give away everything… Leave your viewer curious and hungry for more information. Because, now — finally — you…

5.) Give a call to action. This is where you send them to your website for more information. This web site should be a landing page and it should brand YOU as a leader and an expert. A replicated company site will NOT do the job.

Also, congruency is key: When the viewer of your video lands on your web page, if they are to actually become a lead, the content of this site needs to pertain directly to the material you just presented in your video. Because, just as in your video you convinced them to proceed to your landing page, you now need to convince them that giving you their email will bring them yet another step closer to the ‘Solution’. Otherwise they will NOT opt-in.

And you may find that different video messages require somewhat different landing pages. If, for instance, in your video you talk about how some free e-book solved all your lead generation problems, then — when your viewer gets to your landing page — that page can’t be all about your amazing marketing system and say little to nothing about the e-book and whatever else you talked about in your video. Your prospect is only going to feel mislead and will quickly hit the ‘back’ button.

Also, I strongly recommend that you leave your web site URL on the video from beginning to end. People are forgetful and easily distracted. So keep that web site address visible for the duration of your video to make sure it really sticks to your prospect’s mind.

Finally, before you sign off, give a second call to action: remind your viewer to subscribe to your channel, and to rate and comment on your video. Simply say something like, “I want to hear what you have to say”, or “your opinion matters to me…so be sure to leave me a comment and give me your vote”. People love to give their opinions and make their voice heard!

On that note, when posting to Youtube, I strongly recommend that, additionally, you add ‘annotations’ toward the end of your videos where you remind your viewer to subscribe, rate and comment. (This is a feature you will find within Youtube itself; you’ll have the option of adding annotations when editing your video after upload).

As with any social media marketing method, your goal is to get your prospects involved; to create two-way communication. Because you are obviously not “just” out to get those ratings and comments to boost your rankings on Google; you are seeking to build relationships with your prospects through your videos and turn them into future customers and/or business partners. Therefore, always strive to create an environment that encourages participation…

To learn many more of my video marketing secrets, I invite you to come on over to my YouTube channel — and don’t forget to subscribe! And always, above all, keep studying, keep practicing, and keep growing.

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